External brief set by Mike Rigby at True North: Raise awareness of STDs among students.
Results: A series of posters that appear beautiful at first but are viral and disgusting on closer inspection. Also, a series of installations around university campuses that further the campaign and get a bit of hype going. Not so attractive up close, is it?
Mike came in for a crit and chose a few of us to go for interviews for a placement at True North over the summer and I'm on the list :)
Detail on "fit"
